Ghetto Radio covered the rapid rise of NICE WISE after “Wengine” hit the internet. Formerly known as Y Cee and a former Unitalent contestant, Nice Wise sings in Swahili about different paths, jealousy, and refusing to be measured against anyone else.

The piece notes the video’s gym-first concept — boxing bag, treadmill, weights — and how the hook “Alafu kuna mimi alafu kuna wengine…” became an instant social catchphrase.

Read the Ghetto Radio feature